Location-Based Searching Using a Search Area That Corresponds to a Geographical Location of a Computing Device

ABSTRACT

In general, the subject matter described in this specification can be embodied in methods, systems, and programs for providing location-based information. A geographical location of a mobile computing device is received at a server system. A request for content is received at the server system and from the mobile computing device. A search area that corresponds to the geographical location is selected by the sever system. The search area is selected from among a collection of search areas that correspond to the geographical location. At least one of the search areas in the collection is geographically nested within at least one other of the search areas. A search result that is most-relevantly ranked for the selected search area is determined by the server system. Content that represents the determined search result is provided by the server system and for receipt by the mobile computing device.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority to U.S. application Ser. No. 13/251,077filed on Sep. 30, 2011 entitled “Location-Based Searching Using a SearchArea That Corresponds to a Geographical Location of a Computing Device”,which claims priority to U.S. application Ser. No. 12/954,274 filed onNov. 24, 2010 entitled “Location-Based Searching” which claims priorityto U.S. Provisional Application Ser. No. 61/266,870, filed on Dec. 4,2009, entitled “Location-Based Searching,” the entire contents of whichare hereby incorporated by reference.

TECHNICAL FIELD

This document generally describes techniques, methods, systems, andmechanisms for location-based searching.

BACKGROUND

With the popularity of powerful, location-enabled mobile devices, userinterest in quickly locating information about nearby places of interesthas grown. To address this interest, systems and methods have beendetermined for retrieving information based on a determined geographicallocation. However, quickly finding relevant information about nearbyplaces of interest may be tedious and burdensome.

Systems may, for example, identify a geographic location of a mobiledevice that submits a user query, such as by using global positioningsystem (GPS) information from the mobile device or tower triangulationtechniques. Such information may be used by a server system to perform a“local” search, wherein search results located near the device'sreported location are preferred over other results. Such techniques maybe used to return the names of restaurants around a user, such as whenthe user submits “Italian restaurants” as a query on her mobile device.

SUMMARY

This document describes techniques, methods, systems, and mechanisms forperforming location-based searching. In general, without a user of amobile device having to enter an explicit search query (e.g., by typingor speaking the query), a mobile computing device may display contentthat corresponds to a search result. The search result may have beenselected by a search engine as responsive to a query for a search area,where the search area was selected based on a geographical location ofthe mobile computing device. The search area may be selected from amongseveral search areas that correspond to the geographical location. Theseveral areas can be geographically nested within each other and may beregions that all include the geographical location. The search resultsmay be generated automatically by a user powering on their device, bythe user launching a browser on their device, by a user selecting a“search” button without defining a query, or in other similar manners.

In some examples, the display of search result content is provided on aweb page, and where user selection of the content may cause the mobilecomputing device to display additional content that corresponds to thesearch result (e.g., by navigating to a different web page). The webpage may not include content for other search results. Further, the webpage may include an indication of the search area that was used toselect the search result.

A user may provide user input to change the selected search area.Changing the selected search area may cause the search engine todetermine a new search result, and the computing device to displaycontent for the new search result. The web page may further include adisplay of a search box for defining a textual search query, and aninterface element for submitting the query. User-input that changes thesearch area may be used to modify a score for each of the search areas,where the score is used in the selection of the search area from theseveral search areas.

In some examples, the same or a different web page includes a search boxfor defining a textual search query, and an interface element forsubmitting the query. User selection of the interface element forsubmitting the query, when a user has not defined a query in the searchbox, may cause the computing device to navigate to a web page thatdisplays content for the selected search result.

Implementations described herein relate to a method of providing atleast one result item based on a search area. The method includesreceiving a request for a location-based search from a mobile device.The method further includes receiving a geographical location from amobile device. Additionally, the method includes determining a searcharea based on the geographic location and a margin of error. Further,the method further includes determining the at least one result itembased on the search area. Finally, the method further includes providingthe at least one result item to a user in response to the searchrequest.

According to another implementation, a system for providing at least oneresult item based on a search location is provided. A mobile searchmodule is provided, and is configured to receive a request from a user.The mobile search module is further configured to receive a geographicallocation from a geographical location determiner module, and communicatethe geographical location to a server. Further, the mobile search moduleis configured to receive at least one result item from the server basedon a determined search area, the determined search area being based onthe communicated geographic location. Finally, the mobile search moduleis configured to provide the at least one result item to the user usinga display.

Particular implementations can be implemented, in certain instances, torealize one or more of the following advantages. A search result can beidentified for a user based on a level of abstraction from ageographical location of the user's mobile computing device. Thus, thesearch result may be relevant to a general region. An indication of asearch result that is relevant to a geographical region may be displayedon a web page as accompanying a text box for defining and submitting asearch query. Thus, a user may be provided a suggested search resultthat is relevant to the user's location when the user goes to a web pageto define and submit a search query. Also, a user may provide user inputto submit a search query when a search query has not been defined. Suchan “empty” submission of a search query may cause the computing deviceto display content for the suggested search query.

The details of one or more implementations are set forth in theaccompanying drawings and the description below. Other features,objects, and advantages will be apparent from the description anddrawings, and from the claims.

DESCRIPTION OF DRAWINGS

FIG. 1 is an architecture diagram of a network for providing alocation-based search.

FIG. 2 is a more detailed diagram of the components of the system inFIG. 1.

FIG. 3A-C are diagrams that display how components of the system in FIG.2 may interoperate.

FIG. 4 is a diagram showing a user and different search areas.

FIG. 5 is a diagram showing a user, different search areas, and themargins of error of geographical location estimates.

FIGS. 6A-F are example user interfaces.

FIG. 7A-C are example user interfaces.

FIG. 8 is an example user interface.

FIGS. 9A-9B are flowcharts of an exemplary computer-implemented methodof providing at least one result item based on a search location.

FIG. 10 depicts a sample computer system that may be used to implementone implementation.

FIG. 11 illustrates a location-based search performed by a mobilecomputing device.

FIG. 12 is a conceptual diagram of a system for performinglocation-based searching based on communication between a mobilecomputing device and a server system.

FIG. 13 is a conceptual diagram of a system that may be used toimplement the systems and methods described in this document

FIG. 14 is a block diagram of computing devices that may be used toimplement the systems and methods described in this document, as eithera client or as a server or plurality of servers.

Like reference symbols in the various drawings indicate like elements.

DETAILED DESCRIPTION

This document generally describes location-based searching. A mobilecomputing device may request that a server system provide content thatcorresponds to a geographical location of the computing device, and inresponse, receive such content for display. In various examples, thecontent is not provided in response to an explicit user input textual orvoice query. For example, the content may be provided in response to adevice entering a certain geographic area, a device being turned on, oron the device sensing a change in an physical area around the device(e.g., a microphone detecting that a sound around the device haschanged, or an accelerometer detecting that the device or its user haschanged modes, such as from immobile to walking).

The content may be selected for the mobile device based, indirectly, onthe geographical location of the mobile device. For example, a searcharea that corresponds to the geographical location may be determined,and the determined search area may be provided to a search engine aspart of a query. Content for a most-relevantly ranked search result thatis responsive to the query may be returned to the mobile computingdevice for display.

In greater detail, an individual may use a mobile computing device, andthe mobile computing device can determine an estimate of its owngeographical location (hereinafter the device's “geographicallocation”). For example, the mobile computing device may determine ageographical location of the mobile computing device by identifying anearby Wi-Fi router or cell-phone tower, or by triangulating signalsfrom cell-phone towers or space-based navigational satellites. Themobile computing device may provide the geographical location to aserver system, for example, as periodic location updates or with arequest for search result content that is to be identified based on thegeographical location (e.g., with a search query).

The server system may receive the geographical location and select oneof several “search areas” that correspond to the geographical location.For example, search areas that correspond to the geographical locationmay be those search areas that include the geographical location, orthat are geographically near to the geographical location. As aconceptual illustration, the geographical location may correspond toseven search areas that are geographically nested within each other likeRussian nesting dolls. An example set of nested search areas includecontinent, country, state, county, city, neighborhood, shopping center,and store designators. Accordingly, every search area in a nestedcollection except for a “highest” level search area may spatiallyinclude a higher level search area, and every search area in the nestedcollection but a “lowest” level search area may spatially include alower level search area.

A first search area may be completely geographically nested within asecond search area. For example, no portion of the first search area maybe outside of the second search area. A first search area may bepartially geographically nested within a second search area. Forexample, a portion of the first search area may be outside of the secondsearch area while a portion of the first search area may be inside ofthe second search area.

Because multiple search areas may correspond to the geographicallocation (e.g., because the geographical location is within each of theseveral search areas), various factors may be used to “score” eachsearch area, and thus may be used in a selection of a most-relevantlyscored search area. The various factors include an accuracy of thedetermined geographical location, and user interaction with searchresults that correspond to a search area (as described in more detailthroughout this document).

While the estimated geographical location may be defined by geographicalcoordinates, the selected search area may identify a region that may bedefined by a bounding set of geographical coordinates (e.g., anon-circular boundary of a city or a neighborhood defined by a dozengeographical coordinates).

The selected search area may be submitted to a search engine. Theselected search area may be associated with human-language descriptivewords. As an illustration, a search area for the city of San Franciscomay be selected by a server system in response to the server systemreceiving from a mobile device coordinates that represent a locationthat is within San Francisco city or metropolitan area limits. Once thecity of San Francisco has been selected as the search area (e.g., from acollection of search areas that includes “Bay Area” and “California”),the word “San Francisco” may be retrieved as being the human-languagedescriptive word for San Francisco.

In some examples, the descriptive words are submitted to a search engineinstead of the geographical coordinates. For example, a search engine atthe server system may receive the descriptive words “San Francisco” andperform a search using the words “San Francisco.” In various examples,the search engine does not receive and does not use the geographicalcoordinates in the search. In various examples, the descriptive wordsare the only content of the search query. The search engine may be asame search engine that receives textual queries from users of theinternet through a text box on a web page. Thus, the mobile computingdevice may perform a query by supplying coordinates (which are convertedto a human-language query), and may receive one or more search resultsthat may be the same as if the user had typed in the human-languagequery to the text box.

In various examples, the mobile computing device requests a searchresult automatically upon requesting resources for a specific web page.For example, a user may type in a Uniform Resource Identifier (URI) fora search engine website, and select a “Go” button. The computing devicemay transmit the request over the internet and receive in responseresources for generating a display of the specific webpage. The specificweb page may be configured to display an indication of a single searchresult that is associated with the geographic position of the mobilecomputing device. For example, the web page may be the web page that isdisplayed in FIG. 8, and the indication of the single search result maybe graphical user interface element 810.

In various examples, the web page is rendered from executable code(e.g., JavaScript) that is for requesting an identification of thesingle search result. In other examples, the server system, uponreceiving the request to supply resources for the web page, identifiesthe geographical location of the mobile computing device, determines thesearch area, determines a search result that is responsive to the searcharea, and provides the indication of the search result with resourcesfor generating the display of the web page. Thus, the user may request adisplay of the webpage of FIG. 8, and the webpage may appear for displaywithout the user supplying any user input to the mobile computing devicesubsequent to submission of the request for web page resources (e.g., aselection of the above-described “Go” button, or selection of a bookmarkfor the webpage).

In various examples, the web page may not be a web page that isdisplayed in response to a user-submission of a search engine query. Invarious examples, an indication of a single search result that isassociated with the current location of the mobile computing device maybe displayed in the webpage even though a user has not entered a textualor voice query. The query that is submitted to the search engine in sucha situation may be based on the geographical location of the mobilecomputing device, and generated by the server system.

The search result may have been selected by a search engine from arepository of search results. In various examples, each of the searchresults in the repository identifies a web page that is hosted by aninformation service provider on the internet, and that was identified asa search result by a search engine crawler that traverses websites andidentifies web site content. For example, the graphical interfaceelement 810 identifies a “Century 16” movie theater. Selection of thegraphical interface element 810 may cause the mobile computing device tonavigate to a web page that is hosted and controlled by the movietheater company, and that is hosted on a domain of the movie theatercompany's choice.

In other examples, the repository of search results identifies web pagesthat are hosted by a single information provider. Each of the web pagesin the collection may be similarly formatted, and may each identify asingle place (e.g., each page may be a PLACE PAGE as describedthroughout this document). Thus, the single information provider maystore a collection of web sites on hundreds, thousands, or even millionsof geographical places.

In examples for which the repository identifies web pages that arehosted by a single information provider, the data that is stored foreach web page may be structured to include content for each of severalcategories of information. For example, upon user selection of thegraphical user interface element for the “Century 16” movie theater, apage that displays additional content for the Century 16 movie theatermay be presented to the user. The page may include pictures of the movietheater, a map that identifies a location of the movie theater, a phonenumber and address of the movie theater, and user reviews for the movietheater.

Additionally, the page for the movie theater may display the searchareas that correspond to a location of the movie theater. For example,the movie theater may be geographically located within the search areas“Mountain View, Calif.,” “Bay Area,” and “California.” Thus, links toeach of these search areas may appear within a display of the web pagefor the movie theater. User-selection of a graphical interface elementfor one of the relevant search areas may cause navigation to a displayof content for the associated search area. For example, generalinformation on the search area may be presented. In some examples, aweb-site that is determined to be most-relevantly ranked for theselected search area may be displayed.

User-selection of a search area on the web page for the movie theatermay be used to modify a prominence of the selected search area, or aprominence of the search area that was provided to the search engine toin order to identify the “Century 16” movie theater search result. Forexample, if a user of the mobile device selects the “Century 16” movietheater button 810, and then selects a link to view contentcorresponding to the “Bay Area,” the selection of the link for the “BayArea” may indicate displeasure with the selected search area, and thesearch result for the selected search area. Thus, the “Bay Area” searcharea may be weighted more heavily, and the “Mountain View, Calif.”search area may be weighted less heavily. The weighting may be for ageographical region around the mobile computing device, or may be basedon a lowest level of which the geographical location of the mobiledevice corresponds (e.g., the Mountain View, Calif. search area).

The web page that is displayed in FIG. 8 may also include an interfaceelement 825 that identifies the search area that was used to select thesearch result (e.g., the search result that is associated with theinterface element 810). In other words, the web page displays anindication of the search area that was used to determine the searchresult. In various examples, a user may change the search area, forexample, by selecting the “Refine Location” link 830 or by selecting thetext that is displayed for the search area 825.

In response to selecting the “Refine Location” link 830, the user may bedisplayed a list of other search areas that correspond to a geographicallocation of the mobile computing device. In response to user selectionof one of the other search areas, the search area text 825 may beupdated to identify the newly selected search area, and the interfaceelement 810 may be updated to display a new search result that isresponsive to the newly selected search area.

In various examples, a server system maintains a statistical database ofchanges to search areas as a result of user input. A change from a firstsearch area to a second search area may cause a weight for the secondsearch area to be increased and a weight for the first search area to bedecreased. The revised weight for either of the search areas may begeneral to all selections of the search area, or may be specific toselections of the search areas for a region that is associated with thedetermined geographical location from which the first search area wasdetermined. The region that is associated with the determinedgeographical location may be a lowest-level search area to which thegeographical location corresponds.

In some examples, the web page that would be displayed upon userselection of the interface element 810 may be displayed when a userselects a graphical interface element for submitting a query, when anassociated query input text box hasn't received any user input. Forexample, should a user select the query submission graphical interfaceelement 860 that appears next to the search engine query input text box850, without having entered text into the query input text box 850, themobile device may display a same page had the user simply selected theinterface element 810.

In various examples, a user may select the query submission interfaceelement 860 to cause navigation to a web page even though the web pagethat displays the query submission interface element 860 does notinclude any combination of the textual display of the search area 825,the interface element 810, and the link 830. In various examples and inresponse to selection of the query submission interface element 860,content identifying the determined search result is displayed in a boxthat drops down from the query input text box 850.

In various examples, the drop down box includes most-popular querysuggestions for a present search area. In various examples, the dropdown box includes a listing of the search results that aremost-relevantly ranked for a present search area. In various examples,the drop down box includes a list of search areas that are relevant forthe present location. User selection of a search area from the drop downbox may cause the mobile device to navigate to a display of web pagesthat are relevant to the search area, or a single-most relevantly rankedweb page for the search area.

In effect, selection of the query submission button 860 (or providinguser input that would normally “submit” a user-entered query, but whenthere is no user entered query) may be considered an “I'm Feeling Lucky”button for a present location of the mobile computing device. Aresponsive display may be for a single website that is most highlyranked for the location of the mobile computing device (or a search areadetermined therefrom), or may be for a list of the responsive searchresults. In various examples, an “I'm Feeling Lucky” button for apresent location of the mobile computing device need not be a querysubmission interface element.

In various examples, a web page may be a display that is generated by aclient device using, at least in part, content that is received over anetwork connection from a remote computing device. A web page may or maynot be rendered by a web browser. For example, a web page may be adisplay that is generated by an application program.

Introduction

Implementations of the methods and systems that are described in thisdocument relate to location-based searching. This can include forexample: determining a search area from a geographical location,searching for points of interest near the search area, refining a searchand presenting the search results. While this document refers toillustrative implementations for particular applications, it should beunderstood that other implementations are contemplated.

Often a mobile user will be interested in knowing what points ofinterest are close to the current geographical location of the user.Such points of interest may be, for example and without limitation,restaurants, shops, businesses, parks, landmarks, and tourist sites.Further, a user may not be interested in points of interest that areimmediately in their vicinity, rather, they may be interested in pointsclose to, for example and without limitation, the particular shoppingcenter, town, or city within which they are currently. Accordingly, anapplication that may provide this information to the mobile device ofthe user would be very useful to that user.

The following sections describe a system and method for performing alocation-based search in greater detail.

System

This section describes a system that allows a user of a mobile device toperform a location-based search. FIG. 1 illustrates a conceptualrepresentation of cellular network 100. Network 100 includes variousmobile devices 110A-C and wireless base stations 140A-C. Network 100 maybe, for example, a GSM, TDMA or a CDMA technology enabled mobile networkor any form of wireless network (e.g., IEEE 802.11, Bluetooth or otherWi-Fi networks) or a combination of wired and wireless networks.Although in the following description GSM networks are used as anexample, it is to be noted that the description is not limited to GSMnetworks. Although three mobile devices and three wireless base stationsare illustrated for exemplary purposes, network 100 may include anynumber of mobile devices and wireless base stations. Network 100 may beused to transmit and receive signals including but not limited to Wi-Fi,Bluetooth, or cellular signals. In an example, each device associatedwith network 100 may transmit and receive data (packets) according to aknown protocol in a segment (channel) of an allotted portion of thespectrum (frequency band). For instance, the IEEE 802.11 series ofprotocols specifies the format of various types of packets which may betransmitted in preset channels of the spectrum, such as the ISM bandlocated in the 2.4 GHz frequency range or the public safety band locatedin the 4.9 GHz frequency range.

Mobile devices 110A-C may include any device that is configured toexchange any form of data over a wireless network. Each mobile device110A-C may communicate with wireless base stations 140A-C. Wireless basestations 140A-C may allow mobile devices 110A-C to communicate overnetwork 100 or any other network connected to network 100. In animplementation, passive radio location technology may enable devices110A-C users to determine their approximate location (e.g., metropolitanarea, or latitude and longitude data) without Global Positioning System(GPS) capability, e.g., WiFi, Bluetooth, cellular signals. Passive radiolocation technology, in certain implementations, may avoid the so-calledurban-canyon and inside-the-building problems that may prevent GPStechnology from functioning.

Each wireless base station 140A-C may be a form of radio receiver ortransmitter that serves as a hub of network 170. Each wireless basestation 140A-C may also be the gateway between a wired network andnetwork 100, or any other network and network 170. In an implementation,each wireless base station 140A-C may be a Wi-Fi router or any otherform of wireless communication hub. In another example, wireless basestations 140A-C may be wireless routers that support one or more clientdevices, while some wireless base stations may act as signal repeaters.In coverage region 130A for example, mobile device 110A uses wirelessbase station 140A to send and receive data.

FIG. 2 depicts wireless base station 140, as shown in FIG. 1, aswirelessly connected to mobile device 110. Location search server 250 iscommunicatively coupled to network 170. Location search server 250 maybe implemented on one or more computing devices. Such computing devicesmay include, but are not limited to, a personal computer, a mobiledevice such as a workstation, mini-computer, clustered computer system,and an embedded system. Such computing devices may also include, but arenot limited to, a device having one or more processors and memory forexecuting and storing instructions. Such a computing device may includesoftware, firmware, and hardware. Software may include one or moreapplications and an operating system. Hardware can include, but is notlimited to, a processor, memory and graphical user interface display. Asdiscussed in descriptions of FIG. 10 below, the implementationsdescribed herein may be implemented using hardware, software or acombination thereof and may be implemented in a computer system or otherprocessing system.

Location search server 250 may include a web server or may be coupled tocommunicate with a web server at the same or a different location. A webserver may be a software component that responds to an HTTP request withan HTTP response. As illustrative examples, the web server may be,without limitation, an Apache HTTP Server, Apache Tomcat, MICROSOFTInternet Information Server, JBOSS Application Server, WEBLOGICApplication Server, or SUN JAVA System Web Server. The web server maycontain web applications which generate content in response to an HTTPrequest. The web server may package the generated content and serve thecontent to a client in the form of an HTTP response. Such content mayinclude HTML, extensible markup language (XML), documents, videos,images, audio, multimedia features, or any combination thereof. Computerimplementations of described implementations will be discussed furtherin the description of FIG. 10.

FIG. 3A is an architecture diagram of a system 300 for allowing a userto perform a location-based search. Broadly speaking, in implementationsdescribed herein, a mobile device 110 first determines a geographicallocation, a “search area” is then determined based on this location. Asdiscussed further below, a geographical location may be an estimate of aphysical location as specified by, for example, a latitude and longitudecombination, or an address. Other types of physical locationspecifications may be used.

The diagram of FIG. 3A is a more detailed diagram of several of thecomponents of systems 100 and 200 shown in FIGS. 1 and 2, according toan implementation that performs a location-based search. According to animplementation, FIG. 3A depicts mobile device 110 and location searchserver 250, mobile device 110 including mobile search application 210and location determiner 330. In the implementation shown in FIG. 3A,mobile search application 210 includes a display 320, a search requester325 and a search area determiner 340. In implementations shown in FIG.3A, mobile device 110 transfers a search area 342 to location searchserver 250, and receives back result item 352.

Broadly speaking, as described below, in implementations describedherein, as shown in FIG. 3A, location determiner 330 determines ageographical location of mobile device 110, and transfers thisdetermined location to search area determiner 340. Search areadeterminer 340 follows various techniques, described below for differentimplementations, to determine a search area based on the geographicalarea. Implementations then use the determined search area 342 to formpart of a query submitted to location search server 250. Inimplementations, location search server 250 then returns result item 352based on search area 342. As used herein, result item 352 may include atleast one result item, and these may be listed by implementations ondisplay 320 after receipt. Also, as used herein, result item 352 mayinclude a variety of different items of information, as discussed below.

The FIG. 3B diagram is an additional implementation of the components ofsystems 100 and 200 shown in FIGS. 1 and 2 that perform a location-basedsearch. According to an implementation, FIG. 3B depicts mobile device110, and location search server 250, mobile device 110 including mobilesearch application 210 and location determiner 330. In theimplementation shown in FIG. 3B, mobile search application 210 includes,a display 320, search area determiner 340, and a search requester 325,and location search server 250 includes a category determiner 360. Asshown herein, components depicted as included on a particular device,e.g., mobile device 110 and location search server 250, may generally beplaced on either device, given the requirements of the application, evensplitting execution of the function between the two devices. In theimplementation shown in FIG. 3B, category determiner 360 is included onlocation search server 250. In one implementation (not shown), bothmobile device 110 and location search server 250 each have a categorydeterminer 360, and the function is split between the two, as needed. Inanother implementation (not shown), category determiner 360 is includedin mobile search application 210 on mobile device 110.

Broadly speaking, as further described below, in implementationsdescribed in FIG. 3B, location determiner 330 determines a geographicallocation of mobile device 110, and transfers a value corresponding tothis determined geographical location 332 to search area determiner 340.As also shown in FIG. 3A, implementations then use the determined searcharea 342 to form part of a query submitted to a location search server250. In the implementation of FIG. 3B, category determiner 360determines a list of search categories in response to the receivedsearch area 342 value, and transfers back to mobile device 110 valuescorresponding to a category list 362. The generation of this categorylist 362 will be discussed further below.

After category list 362 is shown on display 320, in implementations,mobile device 110 allows a user to choose a particular category, and avalue corresponding to this selected category 364 is transferred back tolocation search server 250. In implementations not shown, one or moreselected categories may be listed as a default, and the user may beallowed to select the display of additional received category list 362values. Implementations then use selected category 364 to form part of aquery submitted to a location search server 250. In implementations,location search server 250 then returns result item 352 based on searcharea 342 and selected category 364, mobile search application 210displaying result item 352 on display 320.

In another implementation (not shown), instead of transferring a valuecorresponding to selected category 364 to location search server 250,selected category 364 is used to filter result items 352 that werealready transferred with the category list 362. This filtered list ofsearch items may be immediately displayed after the category isselected.

FIG. 3C is another more detailed implementation of the components ofsystems 100 and 200, shown in FIGS. 1 and 2, that perform alocation-based search. According to an implementation, FIG. 3C depictsmobile device 110 and location search server 250, mobile device 110including mobile search application 210 and location determiner 330. Inthe implementation shown in FIG. 3C, mobile search application 210includes display 320 and search requester 325, and location searchserver 250 includes search area determiner 340. As shown herein,components depicted as included on a particular device, e.g., mobiledevice 110 and location search server 250, may generally be placed oneither device, given the requirements of the application, even splittingexecution of the function between the two devices. In the implementationshown in FIG. 3C, search area determiner 340 is included on locationsearch server 250. In another implementation (not shown), both mobiledevice 110 and location search server 250 each have search areadeterminer 340, and the function is split between the two, as needed.

Broadly speaking, as described below, in implementations described inFIG. 3C, location determiner 330 determines a geographical location 332of mobile device 110, and transfers a value corresponding to thisdetermined geographical location 332 to search area determiner 340 onlocation search server 250. In this implementation, search areadeterminer 340 determines potential search areas based on geographicallocation 332, and transfers back to mobile device 110 valuescorresponding to a search area list 333. After displaying search arealist 333 on display 320, mobile device 110 allows the user to choose aparticular search area, and a value corresponding to this selectedsearch area 334 is transferred back to location search server 250. Asshown in FIG. 3C, the most likely search area may be set for the user asa default, and the user may be allowed to change the search area to oneof the received values listed in search area list 333. Implementationsthen use selected search area 334 to form part of a query submitted tolocation search server 250. Location search server 250 then returnsresult item 352, mobile search application 210 displaying result item352 on display 320.

Location Determiner 330

Location determiner 330 may determine a geographical location in avariety of ways. Implementations of location determiner 330 use locationestimation readings from the wireless device. Such location estimationreadings may be obtained by GPS if mobile device 110 has GPS support, orby passive radio location. Geographical location may also be estimatedusing location information specific to a mobile application—such acenter of the view of a map or navigation application as it is beingused or other like data. As is discussed with respect to FIG. 5,depending upon the method used for geographical location determination,a different margin of error may result. This margin of error may be usedby implementations to affect the operation of the system.

Search Area Determiner 340

As depicted in FIG. 4, a geographical location may be characterized in avariety of ways. In some implementations described herein, “search area”refers to a level of abstraction corresponding to the searching user'sgeographical location. For example, in FIG. 4, user 405 is directlyoutside store 450, such store being located in commercial center 440,neighborhood 430, town 420 and state 410. Commercial center 440 is alsoproximate to a non-commercial point of interest, a state park. Each oneof the terms 450, 440, 430, 420, and 410 correspond to sample levels ofabstraction, or search areas. In other implementations (not shown), thesearch area may be a level of granularity determined, e.g., measured indistance from the determined geographical location. In otherimplementations, search area may be a combination of both theabstraction and granularity concepts.

Search area determiner 340 can use the determined geographical locationand use mapping resources to determine corresponding search areas 342.For example, GOOGLE MAPS can return various search areas that correspondto a geographical location. Other techniques are also available fordetermining different search areas from a given geographical location.

Allowing a geographical location to be characterized as a search areabefore a search may promote the provision of useful location-basedsearch results to a user. For example, the physical position of user 405may be outside of a particular electronics store 450, in commercialcenter 440. Based on this geographical location, two different exampleuseful results may be generated in response to a location-based search:

-   -   Result 1: A result item that links to store's 450 web site.    -   Result 2: A result that lists the other stores in commercial        center 440.

Different result items, such as those shown above, may be given based onthe selected search area of the user. If the search area is set to theelectronics store 450, then result 1 would likely be a selected resultitem, and if the search area is set to the shopping center 440, thenresult 2 would likely be the selected result item. By separating theconcepts of search area and geographical area, implementations describedherein allow users to better target their location-based search results.

In implementations, the “area” in which a search will be performed maybe done using additional levels of scale and description. For example:

-   -   A1: In a particular supermarket, e.g., “Food Land.”    -   A2: In a particular commercial center, e.g., a shopping plaza,        e.g., “Culmore Plaza.”    -   A3: In a particular neighborhood, e.g., “Lakeside.”    -   A4: In a particular “part of town,” e.g., the “West End.”    -   A5: In a particular city, e.g., “Fairfax, Va.”    -   A6: A region, e.g., the Mid-Atlantic Region.

All of the above search area characterizations may include a singlegeographical location. These examples A1-A6 are illustrative and notintended to be limiting. Other search area characterizations may beutilized.

Once potential search area characterizations for a particulargeographical area have been identified, implementations may set a searcharea for a location-search in variety of ways. As discussed above, withrespect to FIGS. 3A-C, in implementations, search areas may beautomatically determined, selected by the user or using a combination ofthese approaches.

As shown in FIG. 5, implementations may use a margin of error, eitherpredetermined or derived, to assist in the selection of a particularsearch area. For example, if a particular geographical locationdetermination shows an individual is standing in a supermarket, but themargin of error 510A is set to one half-mile, a neighborhood levelsearch area may be selected, or in another implementation, the searcharea may be set to a half-mile granularity. Alternatively, if arelatively small margin of error 510B, such as 500 feet is set, a searcharea comprising the store 450 may be used.

As discussed with FIG. 3C above, another technique used byimplementations for refining search area is to allow the user, aftergeographical location is estimated, but before a search is performed, toselect from a determined search area list 333. For example, the list ofA1-A6 above may be presented to the user, and the user may select fromthe search area most appropriate to the search that they desire toexecute. In the alternative, additional implementations may use criteriato select the “best” search area for a particular user or search. As isdiscussed in conjunction with FIG. 8 below, the user may be allowed todisplay the list and select a different search area.

A variation on the user-selected search area selection described aboveincludes allowing the user to specify a preference for a particularsearch area level for all performed location searches, e.g., for allsearches, show the neighborhood level search area.

Location Search Server 250

Implementations of location search server 250 receive requests forsearch, values corresponding to search areas, and values correspondingto categories, and produce one or more result items in response to theseinputs. Result items may be selected by location search server 250 in avariety of ways. Some implementations can combine known search itemselection techniques, e.g., popularity, and relevance, with conceptsdisclosed herein, such as search area. Example result selection factorsinclude:

-   -   S1. The most relevant result items for a given search area.    -   S2. The most popular result items for a given search area.    -   S3. The result item closest in proximity to a given search area,        based on different methods of travel, e.g., walking, traveling        by automobile, and biking. The methods considered may vary based        on the characteristics of the search area, e.g., automobile        travel may not be possible for locations inside a shopping mall        search area.    -   S4. The result item that matches a user profile of result item        preferences.    -   S5. The time of day of the search. Different implementations may        consider time of day along with other factors, including search        area, to select search results. For example, a user executing a        location-based search at 5 PM may be provided with search        results that highlight taxicabs and restaurants, because these        are common results desired at this time.    -   S6. Previous searches executed by a same user. Different        implementations may consider the search history of the user. For        example, if a user, on a previous search, selects a search        result for a particular restaurant, and the user later executes        a location-based search when proximate to the restaurant, this        result could be promoted in the location-based search.    -   S7. Other data applications used by the user. Different        implementations may utilize information stored in other        accessible applications. For example, if a user is storing        appointments in a calendaring application, such as GOOGLE        CALENDAR by Google Inc., location search server 250 may access        this information and use it to influence the selection of        location-based search results. If, for example, a user executes        a location-based search when the user is proximate to a location        that is stored in a calendar appointment of the user, result        items that relate to this location may be preferred.

All of the above examples are different ways to select result items.Implementations may use a combination of the techniques S1-S7 above toselect result items. This example of features S1-S7 is illustrative, andother implementations may also be used where appropriate.

Result Item 352

As discussed above in relation to FIGS. 3A-3C, implementations may list,display and otherwise present a variety of different result items.Implementations of the location-based search described herein areenabled to at least return URLs in list form, URLs displayed as webpages without additional user input, and other standard search-engineresult items.

The web pages displayed as result items may be traditional web pagesselected, as described in the S1-S4 factors above, based on the searcharea combined with web search criteria. For example, a result itemselected for a store-level search area may be the main web page for thatstore. In an example, a user visiting “Joe's Electronics” would bepresented a result item of a URL to the “Joe's Electronics” web page. Ina displayed list of result items, listed items for this example may alsoinclude reviews of particular products sold at Joe's, as well as aBetter Business Bureau page with a warning about Joe's businesspractices.

Implementations described herein also, as shown in FIG. 6A, may return aURL selected from a collection of unique URLs on a single domain, eachURL in the collection of unique URLs describing a different geographicalplace, for example, a Google PLACE PAGE by Google Inc. The single URLdisplayed for a particular search area 610, e.g., an airport, may be acollection of information about a particular place, including web linksto relevant URLs, descriptive information about the place, e.g., textdescription, maps, and pictures. PLACE PAGES as result items may bedisplayed by implementations, as in FIG. 6B, on a list, or as shown onFIG. 6C, they may be displayed as a single result, without additionaluser input.

Category Determiner 360

As shown in FIGS. 6D and 7B, and as discussed above in conjunction withFIG. 3C, implementations allow users to select from a list of categoriesof results to display (e.g., categories 632A, 632B, and 632C). Asdiscussed above with respect to FIG. 3C, implementations generate listsof categories using category determiner 360. In implementations, thiscategory list display and enablement of a user to select a category fromthe list, in implementations, comes after a search request, but before adisplay of a results list.

Implementations of category determiner 360 may generate the list ofcategories in a variety of ways:

-   -   C1. Based on a standard list of categories    -   C2. Based on a list configurable by the user    -   C3. Based on a received search area 342 or selected search area        334. Implementations utilizing this approach look at the search        area level of abstraction, and provide categories that are        responsive. For example, referring to the search areas of FIG.        4, if user 405 selects a search area of store 450, then        categories may be delivered that relate to the store and its        products, e.g., types of products, information about the store,        and other related information. Alternatively, if user 405        selected commercial center 440 as their search area, then        categories may be delivered that relate to other shopping        opportunities in the shopping center, maps, pictures and other        related information. If the user selected non-commercial point        of interest 460, e.g., a state park, then non-commercial        categories surrounding recreation and park recreation may be        presented, along with commercial categories for park gift shops        and food.    -   C4. Based on the popularity of the categories among other        similarly located users executing a similar search.    -   C5. The time of day of the search. Different implementations may        consider time of day along with other factors, including search        area, to select categories. For example, a user executing a        location-based search at 5 PM may be provided with categories        that highlight taxicabs and restaurants, because these are        common results desired at this time.

These examples of category generation approaches C1-C5 are illustrative,and other implementations may use a combination of the techniques C1-C5above to select categories, or may also use other such approaches.

In implementations, once a category is selected, a set of appropriatesubcategories may be shown, or the user may be directed to the list ofresult items described below. Implementations displaying subcategoriesmay be selected using variations of the category generation approachesC1-C5 enumerated above.

Display of Result Items

As shown in FIGS. 6B and 6E, implementations may immediately display alist of the results items discussed above, either PLACE PAGES 650A-C, orURLs 622A-C. Items may be ranked and filtered in a variety of ways,including by relevance, proximity, and estimated travel time.

As shown in FIGS. 6C and 6F, another approach used by implementationsshows, immediately after a search, a visual display of a result item(e.g., Place Page 627 or URL 628) without additional user input, e.g.,immediately after executing a search, the result item is displayed onthe user display. An example search for implementations using thisimmediate display approach may have no information supplied by the user,e.g., search terms, only a search request, e.g., as manifested byselecting a search button. Implementations of this no user suppliedinformation request are called a “binary request.”

Exemplary Implementations

FIGS. 7A-C are examples of a mobile location-based search graphical userinterfaces. In an example operation of an implementation using the GUIdepicted in FIG. 7A, a user can request that location determiner 330update the user's location, by pressing the update button 710 on theGUI. The application then requests an updated location from locationdeterminer 330. Location determiner 330 then returns a geographicallocation, which then may be displayed on the GUI at 735. Alternatively,in an implementation described in the flowchart of FIG. 9B, locationdeterminer 330 may automatically update the set geographical locationwithout the above user request. In yet another implementation, the valuedisplayed at 735 is a determined search area based on the geographicallocation.

The user then may press a GUI button 740 to request a search, thisbutton 740 shown for example on FIG. 7A labeled “Near me now”. Asdiscussed above, different implementations will perform different stepsat this point. One implementation, as shown in FIG. 7B, will proceed todisplay a list of categories generated by the processes describedherein, and enable selection of a category by the user. Someimplementations use such categories to select search results items. Someimplementations, as shown on FIG. 7B will list the categories along witha button that allows for immediate display of uncategorized result item,e.g., a button 750B labeled “Explore right here.” In implementations,clicking on button 750B will lead to the display shown on FIG. 7C. FIG.7C further shows that a user may select a button 780, labeled “Show moreresults” to see additional search results. In implementations, forexample, if button 770 is selected, then a URL descriptive of theselected item—“Taxi Cab Service”—may be displayed.

Instead of clicking on button 750B, in the implementation shown in FIG.7B, a user may select a listed category, e.g., 750C-F, and resultscorresponding to this category will be listed. In implementations, abutton 751, labeled “Browse more categories” will present additionalcategories to the user.

FIG. 8 is an example of a mobile location-based search GUI. Theimplementation shown on FIG. 8 differs from 7A in that, for example,value 825 shows the user's current geographical location, and anindicator 810 is dynamically labeled with a default, determined searcharea as discussed with respect to FIG. 3C above. In implementations,indicator 810 is shown to indicate to a user that a search area has beenselected. In additional implementations, for example, either the shapeor the color of indicator 810 may indicate to a user the margin oferror, as discussed with respect to FIG. 5, that went into thedetermination of the search area. In other implementations, both theshape and the color of indicator 810 may convey information to the user.

As also discussed with respect to FIG. 3C above, in the implementationdepicted in FIG. 8, a user may select “Refine location” link 830 andselect from a list of other potential search areas, e.g., Century 16Plaza, Barcroft Neighborhood, Falls Church, Va., or Washington D.C.Area. Also in this implementation, selecting button 810 causes thelocation-based search to execute, and similar steps to be performed ashas been described with respect to FIGS. 7A-7C sections and elsewhereherein.

Method 900

This section describes a computer-implemented method of providing atleast one result item based on a search location. FIGS. 9A-D areflowcharts of an exemplary method 900 for providing at least one resultitem based on a search location. While method 900 is described withrespect to an implementation, method 900 is not meant to be limiting andmay be used in other applications.

As shown in FIG. 9A, an implementation of method 900 begins at stage 910where a request is received to perform a search. In an implementation, alocation search server, such as location search server 250 of FIGS.3A-C, may receive a request for a location-based search from a mobiledevice. Once stage 910 is complete, method 900 proceeds to stage 920.

At stage 920, a geographical location is received from the mobiledevice. In an implementation, a location determiner, such as locationdeterminer 330 of FIGS. 3A-C, may determine or estimate the geographicallocation of a mobile device and transmit this geographical location tolocation-search server 250. Once stage 920 is complete, method 900continues to stage 930.

At stage 930, a search area is determined based on the geographicallocation. In an implementation, a search area determiner, such as searcharea determiner 340 of FIGS. 3A-C, may determine this search area. Oncestage 930 is complete, method 900 proceeds to stage 935.

At stage 935, a list of search categories is determined and presented tothe user for selection. In an implementation, a category determiner,such as category determiner 360 of FIGS. 3A-C, may determine a list ofsearch categories. In an implementation, a display, such as display 320of FIGS. 3A-C, may display the category list. Once stage 935 iscomplete, method 900 continues to stage 937, where a selected categoryis received from the user. Once stage 937 is complete, method 900continues to stage 940.

At stage 940, at least one result item is determined based on the searcharea and the user-selected category. In an implementation, a locationsearch server, such as location search server 250 of FIGS. 3A-C, maydetermine this at least one result item. Once stage 940 is complete,method 900 proceeds to stage 950.

At stage 950, the at least one result item is provided to the mobiledevice. In an implementation, a mobile device, such as mobile device 110of FIGS. 1, 2 and 3A-C, may receive the at least one search item. Oncestage 950 is complete, method 900 ends (stage 960).

Stages 910, 920, 930, 935, 937, 940 and 950 may be implemented assoftware, hardware, firmware, or any combination thereof.

As shown in FIG. 9B, an implementation of method 900 begins at stage 920where a geographical location is determined. In an implementation, alocation determiner, such as location determiner 330 of FIGS. 3A-C, maydetermine or estimate the geographical location of a mobile device. Oncestage 920 is complete, method 900 continues to stage 910.

At stage 910, a request is received to perform a search. In animplementation, a search requester, such as search requester 325 ofFIGS. 3A-C, may receive a request from a user to perform a search. Oncestage 910 is complete, method 900 proceeds to stage 915.

At stage 915, a list of potential search areas is determined based onthe geographical location. In an implementation, a search areadeterminer, such as search area determiner 340 of FIGS. 3A-C, maydetermine these potential search areas. Once stage 915 is complete,method 900 proceeds to stage 917, where the potential search areas arepresented to the user, and the user is enabled to select a search area.At stage 919, the selected search area is received, and method 900proceeds to stage 940.

At stage 940, at least one result item is determined based on theselected search. In an implementation, a location search server, such aslocation search server 250 of FIGS. 3A-C, may determine this at leastone result item based on the search area. Once stage 940 is complete,method 900 proceeds to stage 950.

At stage 950, the at least one result item is provided to the mobiledevice. In an implementation, a mobile device, such as mobile device 110of FIGS. 1, 2 and 3A-C, may receive the at least one search item. Oncestage 950 is complete, method 900 ends. Once stage 950 is complete,method 900 ends.

Stages 920, 910, 915, 917, 919, 940 and 950 may be implemented assoftware, hardware, firmware, or any combination thereof.

Example Computer System Implementation

Implementations described herein may be implemented using hardware,software or a combination thereof and may be implemented in a computersystem or other processing system, including a mobile telephone or othermobile processing system. Hardware, software or any combination of suchmay embody any of the modules in FIGS. 1, 2, 3A-C and any stage in FIGS.9A-B. In an implementation, there is disclosed a computer-readablemedium having computer-readable instructions encoded thereon that, whenexecuted by a processor cause the processor to perform a methoddescribed in implementations. An example of a computer system 1000 witha processor capable of executing the method described is shown in FIG.10. Computer system 1000 includes one or more processors, such asprocessor 1004. Processor 1004 is connected to a communication bus 1005.Various software implementations are described in terms of this examplecomputer system.

In an implementation, an example computer system 1000 that is a mobiledevice may include a GPS 1006 for the determination of a geographicallocation of the device.

Computer system 1000 also includes a main memory 1008, such as randomaccess memory (RAM) or solid state memory, and may also include asecondary memory 1010. Secondary memory 1010 may include, for example, ahard disk drive 1012 and/or a removable storage drive 1014, representinga floppy disk drive, a magnetic tape drive, an optical disk drive,memory card port, etc. Removable storage drive 1014 reads from and/orwrites to a removable storage unit 1016 in a well-known manner.Removable storage unit 1016, represents magnetic tape, optical disk,memory card, etc. which is read by and written to by removable storagedrive 1014. As will be appreciated main memory 1008 and removablestorage unit 1016 include a computer usable storage medium having storedtherein computer software and/or data.

In alternative implementations, secondary memory 1010 may include othersimilar means for allowing computer programs or other instructions to beloaded into computer system 1000. Such means may include, for example, aremovable storage unit 1016 and an interface. Examples of such mayinclude a removable memory chip (such as an EPROM, or PROM) andassociated socket, and other removable storage units 1016 and interfaceswhich allow software and data to be transferred from removable storageunit 1016 to computer system 1000.

Computer system 1000 may also include a communication interface 1024.Communication interface 1024 enables computer system 1000 to communicatewith external and/or remote devices. For example, communicationinterface 1024 allows software and data to be transferred betweencomputer system 1000 and external devices. Communication interface 1024also allows computer system 1000 to communicate over communicationnetworks, such as LANs, WANs, the Internet, etc. Communication interface1024 may interface with remote sites or networks via wired or wirelessconnections. Examples of communications interface 1024 may include amodem, a network interface (such as an Ethernet card), a communicationsport, a PCMCIA slot and card, etc. Computer system 1000 receives dataand/or computer program products via communication interface 1024.Software and data transferred via communications interface 1024 are inthe form of signals 1028 which may be electronic, electromagnetic,optical or other signals capable of being received by communicationsinterface 1024. Signals 1028 are provided to communications interface1024 via a communications path (i.e., channel). This channel carriessignals 1028 and may be implemented using wire or cable, fiber optics, aphone line, a cellular phone link, an RF link and other wired orwireless communications channels.

In this document, the terms “computer program medium” and “computerusable medium” are used to generally refer to media such as removablestorage drive 1014, and a hard disk installed in hard disk drive 1012.These computer program products are means for providing software tocomputer system 1000.

Computer programs (also called computer control logic) are stored inmain memory 1008 and/or secondary memory 1010. Computer programs mayalso be received via signal 1028 and communications interface 1024. Suchcomputer programs, when executed, enable computer system 1000 to performthe features discussed herein. In particular, the computer programs,when executed, enable processor 1004 to perform the features discussedin this specification. Accordingly, such computer programs representcontrollers of computer system 1000.

In an implementation implemented using software, the software may bestored in a computer program product and loaded into computer system1000 using removable storage drive 1014, hard disk drive 1012 orcommunications interface 1024. The control logic (software), whenexecuted by processor 1004, causes processor 1004 to perform thefunctions as described herein.

Computer system 1000 also may include input/output/display devices 1032,such as touchscreens, keyboards, keypads, trackballs, pointing devices,etc.

The systems discussed here may work with software, hardware, andoperating system implementations other than those described herein. Anysoftware, hardware, and operating system implementations suitable forperforming the functions described herein may be used.

FIG. 11 illustrates a location-based search performed by a mobilecomputing device. In this illustration, a user is viewing a display of awebpage 1102 on a mobile computing device 1100. The webpage 1102includes a query input text box 1104 for receiving user input thatdefines a text query. For example, a user may select the query inputtext box 1104 by pressing his finger at a location of the query inputtext box 1104, and may thereafter enter characters into the query inputtext box 1104 using a physical or virtual keyboard. The user may submitthe entered query by selecting a query submission interface element1106. Upon selection of the query submission interface element 1106, aserver system may identify search results that are responsive to theentered search query, and provide a list of search results to the mobilecomputing device 1100 for display to the user.

In this illustration, however, the user selects the query submissioninterface element 1106 without defining a text query using the queryinput text box 1104. In response to the user selection, the display ofthe webpage 1102 is replaced with a display of the webpage 1152. In thisexample, the webpage 1152 is hosted by the City of Minneapolis. Themobile computing device may be located in the city of Minneapolis. Thus,selection of the query submission interface element 1106 (without aquery in the text box 1104) may cause the mobile computing device 1100to request that a server system return content that is associated with asearch result for the geographical location.

The server system may take an estimated geographical location of themobile computing device and determine a search area based, at least inpart, on the estimated geographical location. The determined search areain this example may be “Minneapolis.” Thus, the server system may querya search engine with the textual query “Minneapolis.” A single,most-relevantly ranked search result may be selected by the serversystem, and a URL that the selected search result identifies may beprovided to the mobile computing device for display as a web page. Forexample, the server system may request that the mobile computing deviceperform a redirect in order to retrieve resources that correspond to theURL.

In various examples, an “empty” query is submitted to the server systemwhen a user selects the text box for input of textual characters and,without entering the characters, selects a keyboard key that wouldordinarily submit the query (e.g., an “enter” or “return” key). Invarious examples, an “empty” query is submitted to the server systemwhen a user selects the text box for input of textual characters andfails to enter characters within a determined amount of time (e.g., fiveseconds).

In various examples, the web page 1152 that is displayed on the userdevice 1100 following selection of the query submission interfaceelement 1106 presents information identifying a list of search resultsthat are relevant to the selected search area. In various examples,submission of an “empty” query causes a box to drop down from the queryinput text box 1102, where the box includes suggested search queriesthat have been determined to be relevant to the geographical location,or search results that have been determined to be relevant to thegeographical location.

FIG. 12 is a conceptual diagram of a system for performinglocation-based searching based on communication between a mobilecomputing device and a server system. Mobile computing device 1200submits a geographical location 1206 to a server system 1202, which usesthe geographical location 1206 to determine a search area 1214. A localsearch engine 1216 uses the search area 1214 to identify a searchresult. Content for the search result 1220 is transmitted to the mobilecomputing device 1200, which displays the content.

In more detail, the location determiner 1204 determines an estimatedgeographical location of the mobile computing device 1200. For example,the location determiner 1204 may identify a location at which a user has“checked-in” to provide posts to a social network (e.g., so thatrecipients of the posts see a location at which the user is“checked-in”). The location determiner 1204 may also use signals fromtransmitting devices to determine the location. Identification of alocation of one or more sources of the signals, or triangulation of thedevice using multiple signals may be used to identify the device'slocation. The determined geographical location may be an estimatedgeographical location of the mobile computing device.

The mobile computing device 1200 transmits the geographical location1206 to a server system. The transmission may occur periodically as themobile computing device informs the server system of the geographicallocation of the computing device 1200. In some examples, thegeographical location 1206 is provided with, or in response to, arequest by the search request submitter 1210.

The search request submitter 1210 provides an indication to the serversystem that causes the server system to determine a search result thatis responsive to the geographical location 1206. For example, the searchrequest submitter 1210 may be a web browser and the request may be anHTTP request for resources for a particular web page, or an XHR requestfor code to generate a graphical user interface element that may be partof a web page that is being displayed. In some examples, the request maynot include a user-generated query (e.g., a query that the user typed orspoke). In some examples, the request is provided by a web browser tothe server system in response to a user of the mobile computing deviceselecting a search query submission interface element, when auser-defined query for a field associated with the submission interfaceelement has not been provided.

The search area determiner 1208 receives a geographical location of amobile computing device and selects a search area for the mobilecomputing device based on the received geographical location. The searcharea may be selected from several search areas that identify regionsthat include or are near the mobile computing device. Selection of thesearch area may be based on various factors, including a speed at whichthe user is traveling, a direction in which the user is traveling, anaccuracy of the geographical location determination, user interactionwith search results that have been generated using particular searchareas (as discussed in more detail throughout this document), and usermodification of a suggested search area. The mobile computing device maynot receive user input that defines the selected search area. In variousexamples, the selected search area is represented by a descriptivestring of human words.

A local search engine 1216 receives the selected search area 1214 anddetermines a search result that is responsive to the selected searcharea 1214. In various examples, the search engine queries a databaseidentifying information on web pages from across the internet. Thus, thestring of words may be used as a query, and one or more search resultsmay be selected based on the string of words. Accordingly, a webpage maybe identified by a relevantly ranked search result that is responsive toan original request that is associated with geographical coordinates,even though the website may not identify a geographical location ascoordinates. As an illustration, a webpage for the City of Minneapolismay not identify latitude and longitude coordinates for the city,however, a search result for the City of Minneapolis webpage may beselected as being responsive to a search query that includes the searcharea “Minneapolis” in a string of words. The City of Minneapolis webpagemay include the word Minneapolis numerous times and may be linked to bywebsites that use the anchor text “Minneapolis, Minn.”

In some examples, the search result is selected from a repository of webpages that identify locations and venues, where the repository is hostedby a single information provider. The repository may identify locationsand venues for numerous businesses, parks, buildings, cities, etc. Eachentry for a location or venue may identify corresponding search areas.

Content for the search result 1220 may be transmitted to the mobilecomputing device. In some examples, the content includes a descriptivename for the search result (e.g., a name of a venue that the searchresult identifies), and a URI that is associated with the search result(e.g., a URI for a website that is hosted by the venue or that describesthe venue).

The search result display generator 1222 may be a web browser thatreceives the search result content and provides a visible indication ofthe search result content on a web page. For example, the search resultdisplay generator 1222 may generate, on a search engine website, agraphical interface element that includes text displaying thedescriptive name and that, when selected, causes the web browser tonavigate to a website for the URI.

In another example, the content for the search result 1220 may include aredirect request for a URI that is associated with the search result.Thus, the search result display generator 1222 may receive the redirectrequest, request resources that correspond to the URI over a network,and generate a display of a webpage that includes content thatcorresponds to the resources.

The search area weighter 1226 may store statistical data aboutuser-interactions with search results that were generated based on asearch area as a query, and weight a score for a search area based onthe user interactions. For example, a search area may be selected for auser automatically by the server system and may be used to generate adisplay of a search result. If the user changes the search area (e.g.,by selecting a link that displays the current search area and selectinga different search area from a list of alternative search areas thatappears), the scores for the search area and the alternative search areamay be modified.

Referring now to FIG. 13, a conceptual diagram of a system that may beused to implement the systems and methods described in this document isillustrated. Mobile computing device 1310 can wirelessly communicatewith base station 1340, which can provide the mobile computing devicewireless access to numerous services 1360 through a network 1350.

In this illustration, the mobile computing device 1310 is depicted as ahandheld mobile telephone (e.g., a smartphone or an applicationtelephone) that includes a touchscreen display device 1312 forpresenting content to a user of the mobile computing device 1310. Themobile computing device 1310 includes various input devices (e.g.,keyboard 1314 and touchscreen display device 1312) for receivinguser-input that influences the operation of the mobile computing device1310. In further implementations, the mobile computing device 1310 maybe a laptop computer, a tablet computer, a personal digital assistant,an embedded system (e.g., a car navigation system), a desktop computer,or a computerized workstation.

The mobile computing device 1310 may include various visual, auditory,and tactile user-output mechanisms. An example visual output mechanismis display device 1312, which can visually display video, graphics,images, and text that combine to provide a visible user interface. Forexample, the display device 1312 may be a 3.7 inch AMOLED screen. Othervisual output mechanisms may include LED status lights (e.g., a lightthat blinks when a voicemail has been received).

An example tactile output mechanism is a small electric motor that isconnected to an unbalanced weight to provide a vibrating alert (e.g., tovibrate in order to alert a user of an incoming telephone call orconfirm user contact with the touchscreen 1312). Further, the mobilecomputing device 1310 may include one or more speakers 1320 that convertan electrical signal into sound, for example, music, an audible alert,or voice of an individual in a telephone call.

An example mechanism for receiving user-input includes keyboard 1314,which may be a full qwerty keyboard or a traditional keypad thatincludes keys for the digits ‘0-9’, ‘*’, and ‘#.’ The keyboard 1314receives input when a user physically contacts or depresses a keyboardkey. User manipulation of a trackball 1316 or interaction with atrackpad enables the user to supply directional and rate of rotationinformation to the mobile computing device 1310 (e.g., to manipulate aposition of a cursor on the display device 1312).

The mobile computing device 1310 may be able to determine a position ofphysical contact with the touchscreen display device 1312 (e.g., aposition of contact by a finger or a stylus). Using the touchscreen1312, various “virtual” input mechanisms may be produced, where a userinteracts with a graphical user interface element depicted on thetouchscreen 1312 by contacting the graphical user interface element. Anexample of a “virtual” input mechanism is a “software keyboard,” where akeyboard is displayed on the touchscreen and a user selects keys bypressing a region of the touchscreen 1312 that corresponds to each key.

The mobile computing device 1310 may include mechanical or touchsensitive buttons 1318 a-d. Additionally, the mobile computing devicemay include buttons for adjusting volume output by the one or morespeakers 1320, and a button for turning the mobile computing device onor off. A microphone 1322 allows the mobile computing device 1310 toconvert audible sounds into an electrical signal that may be digitallyencoded and stored in computer-readable memory, or transmitted toanother computing device. The mobile computing device 1310 may alsoinclude a digital compass, an accelerometer, proximity sensors, andambient light sensors.

An operating system may provide an interface between the mobilecomputing device's hardware (e.g., the input/output mechanisms and aprocessor executing instructions retrieved from computer-readablemedium) and software. Example operating systems include the ANDROIDmobile device platform; APPLE IPHONE/MAC OS X operating systems;MICROSOFT WINDOWS 7/WINDOWS MOBILE operating systems; SYMBIAN operatingsystem; RIM BLACKBERRY operating system; PALM WEB operating system; avariety of UNIX-flavored operating systems; or a proprietary operatingsystem for computerized devices. The operating system may provide aplatform for the execution of application programs that facilitateinteraction between the computing device and a user.

The mobile computing device 1310 may present a graphical user interfacewith the touchscreen 1312. A graphical user interface is a collection ofone or more graphical interface elements and may be static (e.g., thedisplay appears to remain the same over a period of time), or may bedynamic (e.g., the graphical user interface includes graphical interfaceelements that animate without user input).

A graphical interface element may be text, lines, shapes, images, orcombinations thereof. For example, a graphical interface element may bean icon that is displayed on the desktop and the icon's associated text.In some examples, a graphical interface element is selectable withuser-input. For example, a user may select a graphical interface elementby pressing a region of the touchscreen that corresponds to a display ofthe graphical interface element. In some examples, the user maymanipulate a trackball to highlight a single graphical interface elementas having focus. User-selection of a graphical interface element mayinvoke a pre-defined action by the mobile computing device. In someexamples, selectable graphical interface elements further oralternatively correspond to a button on the keyboard 1304.User-selection of the button may invoke the pre-defined action.

In some examples, the operating system provides a “desktop” userinterface that is displayed upon turning on the mobile computing device1310, activating the mobile computing device 1310 from a sleep state,upon “unlocking” the mobile computing device 1310, or upon receivinguser-selection of the “home” button 1318 c. The desktop graphicalinterface may display several icons that, when selected with user-input,invoke corresponding application programs. An invoked applicationprogram may present a graphical interface that replaces the desktopgraphical interface until the application program terminates or ishidden from view.

User-input may manipulate a sequence of mobile computing device 1310operations. For example, a single-action user input (e.g., a single tapof the touchscreen, swipe across the touchscreen, contact with a button,or combination of these at a same time) may invoke an operation thatchanges a display of the user interface. Without the user-input, theuser interface may not have changed at a particular time. For example, amulti-touch user input with the touchscreen 1312 may invoke a mappingapplication to “zoom-in” on a location, even though the mappingapplication may have by default zoomed-in after several seconds.

The desktop graphical interface can also display “widgets.” A widget isone or more graphical interface elements that are associated with anapplication program that has been executed, and that display on thedesktop content controlled by the executing application program. Awidget's application program may start with the mobile telephone.Further, a widget may not take focus of the full display. Instead, awidget may only “own” a small portion of the desktop, displaying contentand receiving touchscreen user-input within the portion of the desktop.

The mobile computing device 1310 may include one or morelocation-identification mechanisms. A location-identification mechanismmay include a collection of hardware and software that provides theoperating system and application programs an estimate of the mobiletelephone's geographical location. A location-identification mechanismmay employ satellite-based positioning techniques, base stationtransmitting antenna identification, multiple base stationtriangulation, internet access point IP location determinations,inferential identification of a user's position based on search enginequeries, and user-supplied identification of location (e.g., by“checking in” to a location).

The mobile computing device 1310 may include other application modulesand hardware. A call handling unit may receive an indication of anincoming telephone call and provide a user capabilities to answer theincoming telephone call. A media player may allow a user to listen tomusic or play movies that are stored in local memory of the mobilecomputing device 1310. The mobile telephone 1310 may include a digitalcamera sensor, and corresponding image and video capture and editingsoftware. An internet browser may enable the user to view content from aweb page by typing in an addresses corresponding to the web page orselecting a link to the web page.

The mobile computing device 1310 may include an antenna to wirelesslycommunicate information with the base station 1340. The base station1340 may be one of many base stations in a collection of base stations(e.g., a mobile telephone cellular network) that enables the mobilecomputing device 1310 to maintain communication with a network 1350 asthe mobile computing device is geographically moved. The computingdevice 1310 may alternatively or additionally communicate with thenetwork 1350 through a Wi-Fi router or a wired connection (e.g.,Ethernet, USB, or FIREWIRE). The computing device 1310 may alsowirelessly communicate with other computing devices using BLUETOOTHprotocols, or may employ an ad-hoc wireless network.

A service provider that operates the network of base stations mayconnect the mobile computing device 1310 to the network 1350 to enablecommunication between the mobile computing device 1310 and othercomputerized devices that provide services 1360. Although the services1360 may be provided over different networks (e.g., the serviceprovider's internal network, the Public Switched Telephone Network, andthe Internet), network 1350 is illustrated as a single network. Theservice provider may operate a server system 1352 that routesinformation packets and voice data between the mobile computing device1310 and computing devices associated with the services 1360.

The network 1350 may connect the mobile computing device 1310 to thePublic Switched Telephone Network (PSTN) 1362 in order to establishvoice or fax communication between the mobile computing device 1310 andanother computing device. For example, the service provider serversystem 1352 may receive an indication from the PSTN 1362 of an incomingcall for the mobile computing device 1310. Conversely, the mobilecomputing device 1310 may send a communication to the service providerserver system 1352 initiating a telephone call with a telephone numberthat is associated with a device accessible through the PSTN 1362.

The network 1350 may connect the mobile computing device 1310 with aVoice over Internet Protocol (VoIP) service 1364 that routes voicecommunications over an IP network, as opposed to the PSTN. For example,a user of the mobile computing device 1310 may invoke a VoIP applicationand initiate a call using the program. The service provider serversystem 1352 may forward voice data from the call to a VoIP service,which may route the call over the internet to a corresponding computingdevice, potentially using the PSTN for a final leg of the connection.

An application store 1366 may provide a user of the mobile computingdevice 1310 the ability to browse a list of remotely stored applicationprograms that the user may download over the network 1350 and install onthe mobile computing device 1310. The application store 1366 may serveas a repository of applications developed by third-party applicationdevelopers. An application program that is installed on the mobilecomputing device 1310 may be able to communicate over the network 1350with server systems that are designated for the application program. Forexample, a VoIP application program may be downloaded from theApplication Store 1366, enabling the user to communicate with the VoIPservice 1364.

The mobile computing device 1310 may access content on the internet 1368through network 1350. For example, a user of the mobile computing device1310 may invoke a web browser application that requests data from remotecomputing devices that are accessible at designated universal resourcelocations. In various examples, some of the services 1360 are accessibleover the internet.

The mobile computing device may communicate with a personal computer1370. For example, the personal computer 1370 may be the home computerfor a user of the mobile computing device 1310. Thus, the user may beable to stream media from his personal computer 1370. The user may alsoview the file structure of his personal computer 1370, and transmitselected documents between the computerized devices.

A voice recognition service 1372 may receive voice communication datarecorded with the mobile computing device's microphone 1322, andtranslate the voice communication into corresponding textual data. Insome examples, the translated text is provided to a search engine as aweb query, and responsive search engine search results are transmittedto the mobile computing device 1310.

The mobile computing device 1310 may communicate with a social network1374. The social network may include numerous members, some of whichhave agreed to be related as acquaintances. Application programs on themobile computing device 1310 may access the social network 1374 toretrieve information based on the acquaintances of the user of themobile computing device. For example, an “address book” applicationprogram may retrieve telephone numbers for the user's acquaintances. Invarious examples, content may be delivered to the mobile computingdevice 1310 based on social network distances from the user to othermembers. For example, advertisement and news article content may beselected for the user based on a level of interaction with such contentby members that are “close” to the user (e.g., members that are“friends” or “friends of friends”).

The mobile computing device 1310 may access a personal set of contacts1376 through network 1350. Each contact may identify an individual andinclude information about that individual (e.g., a phone number, anemail address, and a birthday). Because the set of contacts is hostedremotely to the mobile computing device 1310, the user may access andmaintain the contacts 1376 across several devices as a common set ofcontacts.

The mobile computing device 1310 may access cloud-based applicationprograms 1378. Cloud-computing provides application programs (e.g., aword processor or an email program) that are hosted remotely from themobile computing device 1310, and may be accessed by the device 1310using a web browser or a dedicated program. Example cloud-basedapplication programs include GOOGLE DOCS word processor and spreadsheetservice, GOOGLE GMAIL webmail service, and PICASA picture manager.

Mapping service 1380 can provide the mobile computing device 1310 withstreet maps, route planning information, and satellite images. Anexample mapping service is GOOGLE MAPS. The mapping service 1380 mayalso receive queries and return location-specific results. For example,the mobile computing device 1310 may send an estimated location of themobile computing device and a user-entered query for “pizza places” tothe mapping service 1380. The mapping service 1380 may return a streetmap with “markers” superimposed on the map that identify geographicallocations of nearby “pizza places.”

Turn-by-turn service 1382 may provide the mobile computing device 1310with turn-by-turn directions to a user-supplied destination. Forexample, the turn-by-turn service 1382 may stream to device 1310 astreet-level view of an estimated location of the device, along withdata for providing audio commands and superimposing arrows that direct auser of the device 1310 to the destination.

Various forms of streaming media 1384 may be requested by the mobilecomputing device 1310. For example, computing device 1310 may request astream for a pre-recorded video file, a live television program, or alive radio program. Example services that provide streaming mediainclude YOUTUBE and PANDORA.

A micro-blogging service 1386 may receive from the mobile computingdevice 1310 a user-input post that does not identify recipients of thepost. The micro-blogging service 1386 may disseminate the post to othermembers of the micro-blogging service 1386 that agreed to subscribe tothe user.

A search engine 1388 may receive user-entered textual or verbal queriesfrom the mobile computing device 1310, determine a set ofinternet-accessible documents that are responsive to the query, andprovide to the device 1310 information to display a list of searchresults for the responsive documents. In examples where a verbal queryis received, the voice recognition service 1372 may translate thereceived audio into a textual query that is sent to the search engine.

These and other services may be implemented in a server system 1390. Aserver system may be a combination of hardware and software thatprovides a service or a set of services. For example, a set ofphysically separate and networked computerized devices may operatetogether as a logical server system unit to handle the operationsnecessary to offer a service to hundreds of individual computingdevices.

In various implementations, operations that are performed “in response”to another operation (e.g., a determination or an identification) arenot performed if the prior operation is unsuccessful (e.g., if thedetermination was not performed). Features in this document that aredescribed with conditional language may describe implementations thatare optional. In some examples, “transmitting” from a first device to asecond device includes the first device placing data into a network forreceipt by the second device, but may not include the second devicereceiving the data. Conversely, “receiving” from a first device mayinclude receiving the data from a network, but may not include the firstdevice transmitting the data.

FIG. 14 is a block diagram of computing devices 1400, 1450 that may beused to implement the systems and methods described in this document, aseither a client or as a server or plurality of servers. Computing device1400 is intended to represent various forms of digital computers, suchas laptops, desktops, workstations, personal digital assistants,servers, blade servers, mainframes, and other appropriate computers.Computing device 1450 is intended to represent various forms of mobiledevices, such as personal digital assistants, cellular telephones,smartphones, and other similar computing devices. Additionally computingdevice 1400 or 1450 can include Universal Serial Bus (USB) flash drives.The USB flash drives may store operating systems and other applications.The USB flash drives can include input/output components, such as awireless transmitter or USB connector that may be inserted into a USBport of another computing device. The components shown here, theirconnections and relationships, and their functions, are meant to beexemplary only, and are not meant to limit implementations describedand/or claimed in this document.

Computing device 1400 includes a processor 1402, memory 1404, a storagedevice 1406, a high-speed interface 1408 connecting to memory 1404 andhigh-speed expansion ports 1410, and a low speed interface 1412connecting to low speed bus 1414 and storage device 1406. Each of thecomponents 1402, 1404, 1406, 1408, 1410, and 1412, are interconnectedusing various busses, and may be mounted on a common motherboard or inother manners as appropriate. The processor 1402 can processinstructions for execution within the computing device 1400, includinginstructions stored in the memory 1404 or on the storage device 1406 todisplay graphical information for a GUI on an external input/outputdevice, such as display 1416 coupled to high speed interface 1408. Inother implementations, multiple processors and/or multiple buses may beused, as appropriate, along with multiple memories and types of memory.Also, multiple computing devices 1400 may be connected, with each deviceproviding portions of the necessary operations (e.g., as a server bank,a group of blade servers, or a multi-processor system).

The memory 1404 stores information within the computing device 1400. Inone implementation, the memory 1404 is a volatile memory unit or units.In another implementation, the memory 1404 is a non-volatile memory unitor units. The memory 1404 may also be another form of computer-readablemedium, such as a magnetic or optical disk.

The storage device 1406 is capable of providing mass storage for thecomputing device 1400. In one implementation, the storage device 1406may be or contain a computer-readable medium, such as a floppy diskdevice, a hard disk device, an optical disk device, or a tape device, aflash memory or other similar solid state memory device, or an array ofdevices, including devices in a storage area network or otherconfigurations. A computer program product can be tangibly embodied inan information carrier. The computer program product may also containinstructions that, when executed, perform one or more methods, such asthose described above. The information carrier is a computer- ormachine-readable medium, such as the memory 1404, the storage device1406, or memory on processor 1402.

The high speed controller 1408 manages bandwidth-intensive operationsfor the computing device 1400, while the low speed controller 1412manages lower bandwidth-intensive operations. Such allocation offunctions is exemplary only. In one implementation, the high-speedcontroller 1408 is coupled to memory 1404, display 1416 (e.g., through agraphics processor or accelerator), and to high-speed expansion ports1410, which may accept various expansion cards (not shown). In theimplementation, low-speed controller 1412 is coupled to storage device1406 and low-speed expansion port 1414. The low-speed expansion port,which may include various communication ports (e.g., USB, Bluetooth,Ethernet, wireless Ethernet) may be coupled to one or more input/outputdevices, such as a keyboard, a pointing device, a scanner, or anetworking device such as a switch or router, e.g., through a networkadapter.

The computing device 1400 may be implemented in a number of differentforms, as shown in the figure. For example, it may be implemented as astandard server 1420, or multiple times in a group of such servers. Itmay also be implemented as part of a rack server system 1424. Inaddition, it may be implemented in a personal computer such as a laptopcomputer 1422. Alternatively, components from computing device 1400 maybe combined with other components in a mobile device (not shown), suchas device 1450. Each of such devices may contain one or more ofcomputing device 1400, 1450, and an entire system may be made up ofmultiple computing devices 1400, 1450 communicating with each other.

Computing device 1450 includes a processor 1452, memory 1464, aninput/output device such as a display 1454, a communication interface1466, and a transceiver 1468, among other components. The device 1450may also be provided with a storage device, such as a microdrive orother device, to provide additional storage. Each of the components1450, 1452, 1464, 1454, 1466, and 1468, are interconnected using variousbuses, and several of the components may be mounted on a commonmotherboard or in other manners as appropriate.

The processor 1452 can execute instructions within the computing device1450, including instructions stored in the memory 1464. The processormay be implemented as a chipset of chips that include separate andmultiple analog and digital processors. Additionally, the processor maybe implemented using any of a number of architectures. For example, theprocessor 410 may be a CISC (Complex Instruction Set Computers)processor, a RISC (Reduced Instruction Set Computer) processor, or aMISC (Minimal Instruction Set Computer) processor. The processor mayprovide, for example, for coordination of the other components of thedevice 1450, such as control of user interfaces, applications run bydevice 1450, and wireless communication by device 1450.

Processor 1452 may communicate with a user through control interface1458 and display interface 1456 coupled to a display 1454. The display1454 may be, for example, a TFT (Thin-Film-Transistor Liquid CrystalDisplay) display or an OLED (Organic Light Emitting Diode) display, orother appropriate display technology. The display interface 1456 maycomprise appropriate circuitry for driving the display 1454 to presentgraphical and other information to a user. The control interface 1458may receive commands from a user and convert them for submission to theprocessor 1452. In addition, an external interface 1462 may be providein communication with processor 1452, so as to enable near areacommunication of device 1450 with other devices. External interface 1462may provide, for example, for wired communication in someimplementations, or for wireless communication in other implementations,and multiple interfaces may also be used.

The memory 1464 stores information within the computing device 1450. Thememory 1464 can be implemented as one or more of a computer-readablemedium or media, a volatile memory unit or units, or a non-volatilememory unit or units. Expansion memory 1474 may also be provided andconnected to device 1450 through expansion interface 1472, which mayinclude, for example, a SIMM (Single In Line Memory Module) cardinterface. Such expansion memory 1474 may provide extra storage spacefor device 1450, or may also store applications or other information fordevice 1450. Specifically, expansion memory 1474 may includeinstructions to carry out or supplement the processes described above,and may include secure information also. Thus, for example, expansionmemory 1474 may be provide as a security module for device 1450, and maybe programmed with instructions that permit secure use of device 1450.In addition, secure applications may be provided via the SIMM cards,along with additional information, such as placing identifyinginformation on the SIMM card in a non-hackable manner.

The memory may include, for example, flash memory and/or NVRAM memory,as discussed below. In one implementation, a computer program product istangibly embodied in an information carrier. The computer programproduct contains instructions that, when executed, perform one or moremethods, such as those described above. The information carrier is acomputer- or machine-readable medium, such as the memory 1464, expansionmemory 1474, or memory on processor 1452 that may be received, forexample, over transceiver 1468 or external interface 1462.

Device 1450 may communicate wirelessly through communication interface1466, which may include digital signal processing circuitry wherenecessary. Communication interface 1466 may provide for communicationsunder various modes or protocols, such as GSM voice calls, SMS, EMS, orMMS messaging, CDMA, TDMA, PDC, WCDMA, CDMA2000, or GPRS, among others.Such communication may occur, for example, through radio-frequencytransceiver 1468. In addition, short-range communication may occur, suchas using a Bluetooth, Wi-Fi, or other such transceiver (not shown). Inaddition, GPS (Global Positioning System) receiver module 1470 mayprovide additional navigation- and location-related wireless data todevice 1450, which may be used as appropriate by applications running ondevice 1450.

Device 1450 may also communicate audibly using audio codec 1460, whichmay receive spoken information from a user and convert it to usabledigital information. Audio codec 1460 may likewise generate audiblesound for a user, such as through a speaker, e.g., in a handset ofdevice 1450. Such sound may include sound from voice telephone calls,may include recorded sound (e.g., voice messages, music files, etc.) andmay also include sound generated by applications operating on device1450.

The computing device 1450 may be implemented in a number of differentforms, as shown in the figure. For example, it may be implemented as acellular telephone 1480. It may also be implemented as part of asmartphone 1482, personal digital assistant, or other similar mobiledevice.

Various implementations of the systems and techniques described here canbe realized in digital electronic circuitry, integrated circuitry,specially designed ASICs (application specific integrated circuits),computer hardware, firmware, software, and/or combinations thereof.These various implementations can include implementation in one or morecomputer programs that are executable and/or interpretable on aprogrammable system including at least one programmable processor, whichmay be special or general purpose, coupled to receive data andinstructions from, and to transmit data and instructions to, a storagesystem, at least one input device, and at least one output device.

These computer programs (also known as programs, software, softwareapplications or code) include machine instructions for a programmableprocessor, and can be implemented in a high-level procedural and/orobject-oriented programming language, and/or in assembly/machinelanguage. As used herein, the terms “machine-readable medium”“computer-readable medium” refers to any computer program product,apparatus and/or device (e.g., magnetic discs, optical disks, memory,Programmable Logic Devices (PLDs)) used to provide machine instructionsand/or data to a programmable processor, including a machine-readablemedium that receives machine instructions as a machine-readable signal.The term “machine-readable signal” refers to any signal used to providemachine instructions and/or data to a programmable processor.

To provide for interaction with a user, the systems and techniquesdescribed here can be implemented on a computer having a display device(e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor)for displaying information to the user and a keyboard and a pointingdevice (e.g., a mouse or a trackball) by which the user can provideinput to the computer. Other kinds of devices can be used to provide forinteraction with a user as well; for example, feedback provided to theuser can be any form of sensory feedback (e.g., visual feedback,auditory feedback, or tactile feedback); and input from the user can bereceived in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in acomputing system that includes a back end component (e.g., as a dataserver), or that includes a middleware component (e.g., an applicationserver), or that includes a front end component (e.g., a client computerhaving a graphical user interface or a Web browser through which a usercan interact with an implementation of the systems and techniquesdescribed here), or any combination of such back end, middleware, orfront end components. The components of the system can be interconnectedby any form or medium of digital data communication (e.g., acommunication network). Examples of communication networks include alocal area network (“LAN”), a wide area network (“WAN”), peer-to-peernetworks (having ad-hoc or static members), grid computinginfrastructures, and the Internet.

The computing system can include clients and servers. A client andserver are generally remote from each other and typically interactthrough a communication network. The relationship of client and serverarises by virtue of computer programs running on the respectivecomputers and having a client-server relationship to each other.

As an alternative to the attached claims and the embodiments describedin the above description, the present invention could also be describedby one of the following embodiments:

Embodiment 1 is directed to a computer-implemented method for providinglocation-based information, the method comprising: receiving, at aserver system, a geographical location of a mobile computing device;receiving, at the server system and from the mobile computing device, arequest for content; selecting, by the server system, a search area thatcorresponds to the geographical location, the search area selected fromamong a collection of search areas that correspond to the geographicallocation, at least one of the search areas in the collection beinggeographically nested within at least one other of the search areas;determining, by the server system, a search result that ismost-relevantly ranked for the selected search area; and providing, bythe server system and for receipt by the mobile computing device,content that represents the determined search result.

Embodiment 2 is related to the method of embodiment 1 wherein: therequest is an HTTP request for resources, the request does not include aquery that was generated by a user of the mobile computing device andthat is for a search engine system, and the server system selects thesearch area and determines the search area without using a query thatwas generated by a user of the mobile computing device and that is for asearch engine system.

Embodiment 3 is related to the method of embodiment 1 or 2, wherein eachof the search areas in the collection of search areas is assigned adifferent descriptive phrase of one or more human-understandablelanguage words, and determining the search result includes submitting toa search engine system a query that includes the descriptive phrase thatis assigned to the selected search area.

Embodiment 4 is related to the method of any one of embodiments 1through 3, wherein the determined search result does not correspond tocontent that identifies a location using geographical coordinates.

Embodiment 5 is directed to a computer-implemented method for providinglocation-based information, the method comprising: determining, by amobile computing device, a geographical location of the mobile computingdevice; providing, by the mobile computing device and for receipt by aserver system that is remote from the mobile computing device, thegeographical location; transmitting, by the mobile computing device andfor receipt by the server system, a request for content, so as to causethe server system to: (i) select a search area that corresponds to thegeographical location, the search area being selected from among acollection of search areas that correspond to the geographical location,at least one of the search areas in the collection being geographicallynested within at least one other of the search areas, and (ii) determinea search result that is most-relevantly ranked for the selected searcharea; receiving, by the mobile computing device and from the serversystem, content that represents the determined search result; anddisplaying, by the mobile computing device, the content that representsthe determined search result.

Embodiment 6 is related to the method of embodiment 5, wherein thecontent is displayed in a web page, the displayed content identifies aphysical venue, and the web page does not include a display of contentthat represents another search result and that identifies anotherphysical venue.

Embodiment 7 is related to the method of embodiment 6, wherein the webpage displays, in addition to the content that identifies a physicalvenue: (i) a voice query input button for receiving user input to submitto a search engine system a voice query, (ii) an indication of theselected search area, and (iv) a user-selectable option for changing theselected search area.

Embodiment 8 is related to the method of embodiment 6, wherein the webpage displays in addition to the content that identifies a physicalvenue: (i) a search box for receiving textual user input that defines asearch query, (ii) a search button for receiving user input to submit toa search engine system the search query, (iii) an indication of theselected search area, and (iv) a user-selectable option for changing theselected search area.

Embodiment 9 is related to the method of embodiment 7 or 8, furthercomprising receiving user input, using the user-selectable option, thatchanges the selected search area to another search area in thecollection of search areas; receiving, by the mobile computing deviceand in response to the user input changing the search area, content thatrepresents a second search result that has been determined to bemost-relevantly ranked for the other search area; and replacing thedisplayed content for the determined search result with a display ofcontent for the second search result.

Embodiment 10 is related to the method of embodiment 9, furthercomprising, in response to receiving the user input changing the searcharea, modifying a score for the other search area so that the othersearch area is more-relevantly scored with respect to the search areathan before the modifying of the score of the other search area, thescore for the other search area being used in selection of one of thesearch area and the other search area for display in the web page.

Embodiment 11 is related to the method of embodiment 5, furthercomprising displaying, by the mobile computing device, a first webpagethat includes: (i) a search box for receiving textual user inputdefining a search query, and (ii) a search button for receiving userinput that submits the search query that was input in the search box toa search engine system; and receiving user input selecting the searchbutton when the search box has not received user input defining a searchquery; wherein the transmitted request for content that represents asearch result is transmitted by the mobile computing device in responseto receiving the user input selecting the search button.

Embodiment 12 is related to the method of embodiment 11, wherein: thereceived content that represents the determined search result includes aUniform Resource Identifier (URI) that the determined search resultidentifies, and displaying the content that represents the determinedsearch result includes displaying a second web page that is identifiedby the URI.

Embodiment 13 is related to the method of embodiment 12, wherein thesecond web page is displayed by the mobile computing without receivinguser input subsequent to receiving the user input selecting the searchbutton.

Embodiment 14 is related to the method of embodiment 13, wherein thedetermined search result that identifies the URI is selected from acollection of search results that identify URIs of web pages that arehosted by a variety of different information providers.

Embodiment 15 is directed to a system for providing location-basedinformation, the system comprising: a search area determiner that isconfigured to receive a geographical location of a requesting computingdevice and to select a search area that corresponds to the geographicallocation, the search area selected from among a collection of searchareas that correspond to the geographical location, at least one of thesearch areas in the collection being geographically nested within atleast one other of the search areas; a search engine that is configuredto determine a search result that is most-relevantly ranked for a querythat includes the selected search area, and to provide contentrepresenting the determined search result to the requesting computingdevice; and a plurality of mobile computing devices, wherein particularmobile devices in the plurality each include: a geographical locationdeterminer for determining a particular geographical location of theparticular computing device and for providing the particulargeographical location to the search area determiner; and a search resultdisplay generator for receiving from the search engine content thatrepresents a particular search result, and for displaying the contentthat represents the particular search result.

Embodiment 16 is related to the system of embodiment 15, wherein: thedisplay of the content that represents the particular search resultincludes a selectable graphical interface element, and user-selection ofthe graphical interface element causes the mobile computing device tonavigate to a display of additional content that represents theparticular search result.

Embodiment 17 is related to the system of embodiments 15 or 16, furthercomprising a search area weighter to modify scores that are assigned toeach of the search areas in the collection, wherein the scores for eachof the search areas are used in the selection of the search area by thesearch area determiner.

Embodiment 18 is related to the system of embodiment 17, wherein thesearch area weighter modifies the score for the determined search areain response to a user-selection of the selectable graphical interfaceelement that is for the particular search result.

Embodiment 19 is related to the system of embodiment 17 or 18, wherein:the display of additional content for the particular search resultincludes a display of a selectable graphical interface element for atleast another search area in the collection other than the selectedsearch area, and the search area weighter modifies the weight for theother search area in response to user selection of the graphicalinterface element for the other search area.

Embodiment 20 is related to the system of any one of embodiments 15through 19, wherein the query does not include text that was input by auser of the mobile computing device.

Embodiment 21 is related to the system of any one of embodiments 15through 20, wherein: the search engine determines the particular searchresult in response to a selection of a particular interface element, theparticular interface element is used to submit from a computing deviceto the search engine a query that was defined by user content providedusing a query input text box, and the selection of the particularinterface element is performed when the query input text box has notbeen provided user content.

Embodiment 22 is related to the system of any one of embodiments 15through 21, wherein the at least one of the search areas in thecollection is completely geographically nested within at least the oneother of the search areas.

Embodiment 23 is related to the system of any one of embodiments 15through 21, wherein the at least one of the search areas in thecollection is partially geographically nested within at least the oneother of the search areas.

Embodiment 24 is related to the method of any one of embodiments 1through 14, wherein the at least one of the search areas in thecollection is completely geographically nested within at least the oneother of the search areas.

Embodiment 25 is related to the method of any one of embodiments 1through 14 wherein the at least one of the search areas in thecollection is partially geographically nested within at least the oneother of the search areas.

Embodiment 26 is directed to a recordable media having instructionsstored thereon, the instructions, when executing by one or moreprocessors, perform actions according the method of any one ofembodiments 1 to 14.

Embodiment 27 is directed to a system including a recordable mediahaving instructions stored thereon, the instructions, when executing byone or more processors, perform actions according the method of any oneof embodiments 1 to 14.

Although a few implementations have been described in detail above,other modifications are possible. Moreover, other mechanisms forperforming the systems and methods described in this document may beused. In addition, the logic flows depicted in the figures do notrequire the particular order shown, or sequential order, to achievedesirable results. Other steps may be provided, or steps may beeliminated, from the described flows, and other components may be addedto, or removed from, the described systems. Accordingly, otherimplementations are within the scope of the following claims.

What is claimed is:
 1. A computer-implemented method, comprising:receiving, by a computing system, an indication of a geographicallocation of a computing device; selecting, by the computing system, asearch area that corresponds to the geographical location, from among acollection of search areas that correspond to the geographical location,based on a score that is assigned to each of the search areas in thecollection of search areas; determining, by the computing system, asearch result that is most-highly ranked for the selected search area;causing, by the computing system, content that represents the determinedsearch result to be provided for receipt by the computing device; andmodifying, by the computing system, the score that is assigned to theselected search area as a result of receiving an indication that a userof the computing device provided input to select a representation of thecontent that represents the determined search result.
 2. Thecomputer-implemented method of claim 1, further comprising: receiving,by the computing system and as having been initiated by the computingdevice, a request for a web page; and providing, by the computing systemand in response to receiving the request for the web page, the web pagefor receipt by the computing device, wherein the web page is configuredto present the representation of the content that represents thedetermined search result.
 3. The computer-implemented method of claim 1,wherein the computing system selects the search area and determines thesearch result without using a query that was authored by a user of thecomputing device.
 4. The computer-implemented method of claim 1,wherein: each of the search areas in the collection of search areas isassigned a different descriptive phrase of one or morehuman-understandable words; and determining the search result that ismost-highly ranked for the selected search area includes providing, to asearch engine system, the descriptive phrase of one or morehuman-understandable words that is assigned to the selected search area,and receiving, in response from the search engine system, the determinedsearch result.
 5. The computer-implemented method of claim 4, wherein atleast two of the search areas in the collection of search areas areassigned a descriptive phrase of two or more human-understandable words.6. The computer-implemented method of claim 1, wherein at least one ofthe search areas in the collection of search areas is completelygeographically nested within at least one other of the search areaswithin the collection of search areas.
 7. The computer-implementedmethod of claim 1, wherein determining the search result includessubmitting a query to a search engine system and receiving thedetermined search result from the search engine system.
 8. Thecomputer-implemented method of claim 1, wherein: the indication of thegeographical location includes geographical coordinates; determining thesearch result includes providing a query to a search engine system; andthe query does not include the geographical coordinates.
 9. Thecomputer-implemented method of claim 1, wherein: the representation ofthe content that represents the determined search result is displayed bythe computing device as part of a first web page; and as a result of theuser of the computing device providing the input to select therepresentation of the content that represents the determined searchresult, the computing device navigates to a display of a second web pagethat is identified by the determined search result.
 10. Thecomputer-implemented method of claim 1, wherein modifying the score thatis assigned to the selected search area includes increasing a relevanceof the score that is assigned to the selected search area with respectto scores that are assigned to other of the search areas in thecollection of search areas.
 11. One or more computer-readable devicesincluding instructions that, when executed by one or more programmableprocessors, cause the performance of actions that include: receiving, bya computing system, an indication of a geographical location of acomputing device; selecting, by the computing system, a search area thatcorresponds to the geographical location, from among a collection ofsearch areas that correspond to the geographical location, based on ascore that is assigned to each of the search areas in the collection ofsearch areas; determining, by the computing system, a search result thatis most-highly ranked for the selected search area; causing, by thecomputing system, content that represents the determined search resultto be provided for receipt by the computing device; and modifying, bythe computing system, the score that is assigned to the selected searcharea as a result of receiving an indication that a user of the computingdevice provided input to select a representation of the content thatrepresents the determined search result.
 12. The one or morecomputer-readable devices of claim 11, wherein the operations furthercomprise: receiving, by the computing system and as having beeninitiated by the computing device, a request for a web page; andproviding, by the computing system and in response to receiving therequest for the web page, the web page for receipt by the computingdevice, wherein the web page is configured to present the representationof the content that represents the determined search result.
 13. The oneor more computer-readable devices of claim 11, wherein the computingsystem selects the search area and determines the search result withoutusing a query that was authored by a user of the computing device. 14.The one or more computer-readable devices of claim 11, wherein: each ofthe search areas in the collection of search areas is assigned adifferent descriptive phrase of one or more human-understandable words;and determining the search result that is most-highly ranked for theselected search area includes providing, to a search engine system, thedescriptive phrase of one or more human-understandable words that isassigned to the selected search area, and receiving, in response fromthe search engine system, the determined search result.
 15. The one ormore computer-readable devices of claim 14, wherein at least two of thesearch areas in the collection of search areas are assigned adescriptive phrase of two or more human-understandable words.
 16. Theone or more computer-readable devices of claim 11, wherein at least oneof the search areas in the collection of search areas is completelygeographically nested within at least one other of the search areaswithin the collection of search areas.
 17. The one or morecomputer-readable devices of claim 11, wherein determining the searchresult includes submitting a query to a search engine system andreceiving the determined search result from the search engine system.18. The one or more computer-readable devices of claim 11, wherein: theindication of the geographical location includes geographicalcoordinates; determining the search result includes providing a query toa search engine system; and the query does not include the geographicalcoordinates.
 19. The one or more computer-readable devices of claim 11,wherein: the representation of the content that represents thedetermined search result is displayed by the computing device as part ofa first web page; and as a result of the user of the computing deviceproviding the input to select the representation of the content thatrepresents the determined search result, the computing device navigatesto a display of a second web page that is identified by the determinedsearch result.
 20. The one or more computer-readable devices of claim11, wherein modifying the score that is assigned to the selected searcharea includes increasing a relevance of the score that is assigned tothe selected search area with respect to scores that are assigned toother of the search areas in the collection of search areas.